Crushed Cartons

One of your clients manufactures cardboard containers for high-quality food packaging.

One day, the sales manager received an urgent call from an angry customer, drove immediately to the customer's plant to investigate the complaint firsthand, and walked right into a blast of invective.

"Your cartons are no damn good!" came first out of the customer’s mouth. "We're through doing business with you as of right now!”

“My lines are held up” – continued your customer – “because your cartons are bent and crushed. I've got three rush deliveries I can't make, and those customers have been on our phones yelling all morning. Get your truck over here and take this junk back!”