The Tourism Promotions Board is an attached agency of the Department of Tourism. Its goal is to market and promote the Philippines domestically and internationally as a world-class tourism and meetings, incentives, conferences and exhibitions destination. TPB learned that employee engagement levels was an accurate predictor of organization performance.

As such, they sought to discover their workforce’s engagement to get the pulse of the organization and allow them to measure fluctuations in engagement as they implement various initiatives, or as TPB undergoes change. 

The study was limited to a two month timeframe. As such, research was limited to methods such as focus group discussions, quick surveys and brief meetings. The following interventions, workshops, activities and tools were used for this project – Focus Group Discussion Employee Engagement Workshop Employee Engagement Card Play, and Survey-Based Engagement Pulse Inventory.

Six drivers of engagement were identified from the Focus Group Discussions conducted among employees of TPB. These drivers were further explored and articulated through an Employee Engagement Workshop conducted across the different divisions of the organization.

Through Employee Engagement Card Play key questions were developed to determine anchor points for the survey to be deployed to the rest of the organization. Finally, a Survey-Based Engagement Pulse Inventory was administered to determine overall engagement and the drivers that need improvement to improve overall engagement across the organization.

Recently, TPB completed a total of 53 projects, focused on sustaining tourist arrivals from key markets. Their activities include participation in international trade and consumer fairs, the conduct of familiarization tours, and the implementation of joint promotions and special projects.

TPB managed to sustain traditional promotional activities such as participation in trade and consumer fairs, hosting familiarization tours, and conducting sales presentations and road shows. TPB is confident that it will be able to take Philippine tourism closer to its goal of becoming one of the region’s preferred destinations.