Leadership Architecture

In a rapidly changing and dynamic professional landscape, leadership is not just about your title or position. True leadership stems from within—it's about discovering and developing your unique brand of leadership and influence. Without a well-articulated leadership brand which clearly captures their values, strengths, and differentiators, executives risk obscurity.

This erodes leader-employee relationships, promotes stagnation instead of innovation, and stunts the impact that could be achieved. Amidst fierce competition for top leadership talent, organizations worldwide face a shortage of overqualified candidates as workers desire meaningful purpose and growth.

The missing key is an intentional personal leadership branding process which empowers leaders to architect their inner identity and amplifies influence externally. This transforms leaders into resonant, authentic, and inspirational drivers of change within an organization. By taking a deep dive into their motivations, competencies, communication style, and goals, leaders can shape a singular brand of leadership that guides culture and enables meaningful results.

Welcome to Leadership Architecture: Building Your Personal Leadership Brand. By establishing foundational knowledge of adaptive business frameworks, and learning to cultivate self-awareness, set bold visions, and nurture connections, leaders will gain the blueprint to architect a distinguished leadership identity primed to take on organizational and industry challenges of the future.

“I entered unsure of how to clearly convey my leadership approach and left with an articulated personal leadership brand rooted in my motivations and capabilities. I would absolutely recommend this course to any leader aiming to boost their impact.”

— Allan Rojo Frondozo

This course is designed to be a catalyst for your own leadership evolution. It aims to provide both the inspiration and practical tools to architect your personal brand of leadership. Drawing from the principles of the Business Model Canvas—a framework for developing business models—we will adapt this approach to explore how you can architect your distinct leadership identity and prepare for increased influence.

Through interactive sessions, you will define your leadership style, qualities, strengths and values. You will discover how to communicate your brand effectively to inspire trust and confidence. And you will walk away with an actionable plan to continue investing in your growth as a leader.

COURSE OBJECTIVES

By the end of this workshop, participants will be able to –

  1. Explain the concept of Leadership Architecture

  2. Apply the Business Model Canvas methodology to architect and map the key elements of their leadership brand

  3. Articulate the distinguishing attributes of their leadership value proposition, including leadership style, motivations, qualities and strengths

  4. Craft a personalized communication strategy and approach to effectively convey their leadership brand

  5. Demonstrate comprehension of how to build relationships and connections that authentically align with their leadership identity

  6. Define benchmarks, set measurable goals, and track outcomes that ladder up to their leadership brand values

  7. Identify activities and partnerships that support the continual development of their leadership capabilities over time

  8. Build strategies and plans to intentionally safeguard consistent projection of their leadership brand

“I have attended many leadership development workshops over the years, but none have stuck with me like Leadership Architecture. Understanding expectations of me as a leader was an awakening. I feel equipped to continually refine my leadership strategy while staying true to my core identity.”

— Mark Anthony Osorio

COURSE OUTLINE

  • Module 1: Introduction to Leadership Architecture

  • Module 2: Understanding the Business Model Canvas

  • Module 3: Building Your Leadership Brand

  • Module 4: Developing a Personal Communication Strategy

  • Module 5: Aligning Relationships with Your Leadership Brand

  • Module 6: Defining Success in Leadership Branding

  • Module 7: Supporting Your Leadership Brand Journey

  • Module 8: Strategies for Maintaining Consistency in Your Leadership Style

By the end of this course, you will have a well-defined personal leadership brand that fully aligns with your values, strengths, and goals. You'll leave with clarity of purpose and vision to anchor your leadership, armed with the language and tools to articulately convey your brand to key stakeholders. Thoughtful branding strategies enable you to project authenticity, confidence and approachability when communicating your leadership style.

Additionally, you'll be equipped to effectively nurture relationships and connections to grow your sphere of influence. The course covers advanced tactics to establish trust and rapport with both subordinates and executives. These relationship-building techniques reinforce perceptions of your leadership capabilities.

With a clear leadership identity in hand, you will be empowered to drive strategic initiatives with bold vision. We will explore frameworks for defining key performance benchmarks, empowering teams, and tracking measurable results. You will practice goal-setting focused on high-priority outcomes aligned to your brand values.

By internalizing core branding principles, you will gain the knowledge to continually invest in your own growth and evolve your leadership impact over time. Staying true to your authentic brand anchors leadership decisions and enables resilience during change.

Ultimately this course aims to amplify your distinct leadership voice to enhance influence. You will leave with an actionable personal branding blueprint to help meaningfully shape culture, inspire teams, and achieve transformation in your organization. The journey starts with you - let's architect your leadership brand together!

 

YOUR INSTRUCTOR

Lito Lupena has more than 25 years experience in the field of HR and OD and has been leading talent management programs in many organizations. He has conducted an extensive number of Team Building and Development Programs, designed as straightforward classroom interventions, experiential-based or outdoor-adventure events, in small teams and in teams as large as 600. Mr Lupena is affiliated with many known institutions such as DDI, CEB-SHL, AAI, ADB, PAHRDOF, PRMF, Human Capital Asia, Inc., iCoDE Today, Ltd., and the Professional Association of Diving Instructors.