Effective Business Writing

In the professional world, the ability to communicate ideas effectively in writing is often undermined by unclear messaging, verbosity, or poor structure, leading to misunderstandings and inefficiencies.

Consider the implications of miscommunication: lost deals, tarnished professional relationships, and a negative corporate image. Without strong writing skills, even the best business strategies can fail to achieve their intended impact.

"Effective Business Writing: Communication for Success" is designed to empower professionals with the tools and techniques necessary for impactful written communication. Through interactive sessions, practical exercises, and personalized feedback, attendees will master the art of conveying complex information with clarity and precision, enabling them to write with confidence in any business scenario.

“The 'Effective Business Writing' course taught me how to present my ideas clearly and effectively. My proposals have never been sharper, and my emails get right to the point!”

— Mark Palaganas, Philippine Orthopedic Center

The ability to communicate ideas clearly and compellingly in writing is not just an asset but a necessity. "Effective Business Writing: Communication for Success" offers participants the opportunity to refine their writing skills, ensuring that every piece of communication they craft is understood and acted upon as intended. By improving clarity, structure, and persuasiveness, professionals can enhance their personal brand, foster better workplace relationships, and contribute to their organization's success with every email, proposal, and report they write.

This course is an investment in professional development that yields immediate and tangible returns in the form of improved productivity, reduced miscommunication, and more compelling business narratives.

The course is best for professionals across all levels who wish to improve their business writing skills. Teams in corporate communications, marketing, sales, and customer service roles. Managers and executives who need to create compelling reports and presentations. Entrepreneurs and business owners aiming to sharpen their brand messaging. Anyone in the professional sphere looking to enhance their written communication.

COURSE OBJECTIVES

Upon completion of this course, participants will be able to –

  1. Recognize and apply best practices in business writing.

  2. Organize and structure their thoughts for clear communication.

  3. Adjust their writing style and tone to suit different business scenarios.

  4. Apply proper grammar and punctuation to enhance readability.

  5. Write persuasively to achieve business objectives.

  6. Revise and refine their writing through effective editing techniques.

"As a non-native English speaker, business writing always posed a challenge. This course has been invaluable, providing me with the confidence to write professional documents and communicate my thoughts clearly."

— Jay Tumaliuan, HR Division Chief, GCG

COURSE OUTLINE

  • Module 1: Fundamentals of Business Writing

  • Module 2: Structuring Your Message

  • Module 3: Tone and Style in Business Writing

  • Module 4: Grammar and Mechanics

  • Module 5: The Art of Persuasion

  • Module 6: Editing and Revising

Advance your career with the power of words. Join "Effective Business Writing: Communication for Success" and transform your writing from good to great. Whether you're drafting a quick email or a comprehensive report, communicate with clarity and impact. Enroll now to start writing your way to success!

YOUR INSTRUCTOR

Lito Lupena has more than 25 years experience in the field of HR and OD and has been leading talent management programs in many organizations. His experience on Competency Model Development, Assessment and Integration dates back to the 90s when the talent management framework was at its infancy. Today, Lito has helped many organizations develop their Competency Framework and embed it into numerous HR processes such as Recruitment and Selection, Performance Management, Career and Succession, Learning and Development, as well Recognition and Rewards. Mr Lupena is affiliated with many known institutions such as DDI, CEB-SHL Talent Measurement, AAI, ADB, PAHRDOF, PRMF, Human Capital Asia, Inc., iCoDE Today, Ltd., and the Professional Association of Diving Instructors.

 

REVIEWS

 

Rose Maria M. Chua, VP for HR and Corporate Communications, ZUELLIG Pharma

We were elated that we had a more articulate and responsive Competency Model for the core functions of the organization as a result of our project with Lito. What started out as a Global Campaign using the Lominger Model, with Lito’s help we were able to localize the Competencies and created progressive levels of proficiency for each dimension. Now the other Zuellig locations in the Asia-Pacific Region want to replicate our achievement.

Jonathan Villanueva, Global Service Center Director, Emerson

Through Lito’s guidance, we were able to put together a Competency Model that served as the framework for our Talent Management programs. Specifically, we were able to identify the Key Talents within the organization, as well as those we should Keep in View based on their promise of competence.

Atty. Anna Karina A. Coronal, Department Manager, Administrative and General Services Department, National Food Authority

Having defined our Competency Framework in a previous project, our workshop with Lito clarified all that still wasn’t clear and did not convince us of Competency-Based HR. In fact, in light of the clarity, we were able to jumpstart our Succession Planning Program, identifying Key Positions and Critical Competencies which formed the basis for identifying Potential Successors. Without this workshop, we would not have a solid foundation for our project.

Agnes Padilla, Executive Director, Civil Service Commission

CSC was the first among the government agencies to adopt a Competency-Based approach to HR. It was Lito who convinced us that this was the better path for streamlined and integrated HR versus the traditional way we have been managing the function. Because of this project, we are thinking of making it a key requirement among HR across all agencies to ensure an empowered talent pool and effective organization.